Babuji Koteeswaran
Babuji Koteeswaran 
| |
|---|---|
 Proprietor | Vivek Associates | Chennai, Tamil Nadu | |
| Born | 23 January 1985 |
| Birth Place | Chennai, Tamil Nadu, India |
| Nationality | Indian |
| Occupation | Entrepreneur, Proprietor, Furniture Manufacturer |
| Known for | Vivek Associates — Third Generation Wooden Furniture Business, Handcrafted Wooden Swings, Worldwide Shipping, Business Excellence Awards |
| Company | Vivek Associates |
| City | Chennai, Tamil Nadu, India |
| Website | vivekassociates.co.in |
Babuji Koteeswaran is an Indian entrepreneur and the Proprietor of Vivek Associates — a traditional wooden furniture manufacturing and retail business based in Chennai, Tamil Nadu, India. Born on 23 January 1985, he represents the third generation of his family in the wooden furniture business — carrying forward a rich legacy of craftsmanship, quality and customer trust that has been built over decades. Vivek Associates specialises in handcrafted wooden furniture — particularly wooden swings (Oonjal) — and offers manufacturing and worldwide shipping to customers across India and internationally. The business is recognised for its commitment to traditional craftsmanship, premium quality materials and a deeply customer-centric approach — earning multiple Business Excellence Awards for consecutive years.
Background
Babuji Koteeswaran was born on 23 January 1985 in Chennai, Tamil Nadu, India. He grew up in a family with a deep-rooted tradition in the wooden furniture business — learning the craft, the values and the business philosophy from his father and grandfather who built Vivek Associates into one of Chennai's trusted names in traditional wooden furniture. As the third generation of his family to lead the business, he has carried forward this legacy with a combination of traditional craftsmanship and modern business practices — expanding Vivek Associates' reach from Chennai to customers across India and around the world.
His approach to business is captured in two simple but powerful words: Traditional and Customer-Centric — honouring the heritage of handcrafted wooden furniture while ensuring that every customer receives the highest standards of service, quality and care.
Vivek Associates
Vivek Associates is a traditional wooden furniture manufacturing and retail business based in Chennai, Tamil Nadu — founded as a family enterprise and now in its third generation of operation under Babuji Koteeswaran. The business is known across Chennai and beyond for its exceptional handcrafted wooden furniture — particularly its signature wooden swings — which combine traditional South Indian craftsmanship with beautiful design and durable construction.
Specialisation — Wooden Swings
Vivek Associates is particularly celebrated for its handcrafted wooden swings (Oonjal) — a beloved and culturally significant piece of traditional South Indian furniture. The swings are crafted from premium quality wood — with intricate carvings, beautiful finishes and robust construction — making them cherished additions to homes across India and internationally. From traditional designs rooted in South Indian culture to contemporary styles suited to modern homes, Vivek Associates offers a wide range of wooden swings for every taste and home.
Products and Services
Vivek Associates manufactures and supplies a comprehensive range of wooden furniture and home décor products including:
- Wooden Swings (Oonjal) — Handcrafted traditional and contemporary designs
- Wooden Furniture — Chairs, tables, beds, sofas, cabinets and home furniture
- Home Décor — Wooden decorative pieces and traditional South Indian home décor
- Custom Orders — Bespoke furniture crafted to customer specifications
- Worldwide Shipping — Delivering handcrafted wooden furniture to customers across India and internationally
Manufacturing and Quality
Vivek Associates combines traditional woodworking techniques — passed down through three generations — with quality materials and careful craftsmanship to produce furniture that is beautiful, durable and genuinely made with care. Every piece is crafted with attention to detail — reflecting the family's deep pride in their craft and their commitment to delivering the best to every customer.
Awards and Recognition
Vivek Associates under Babuji Koteeswaran's leadership has received Business Excellence Awards for consecutive years — in recognition of the business's outstanding commitment to quality, customer service and craftsmanship. These recognitions reflect the trust and appreciation of customers across India and internationally — and the continued excellence of Vivek Associates as a leading name in traditional wooden furniture.
Vision and Goals
Babuji Koteeswaran's vision for Vivek Associates is rooted in two core principles — Traditional and Customer-Centric:
- Traditional — Preserving and celebrating the rich heritage of South Indian wooden furniture craftsmanship — keeping alive the skills, techniques and designs that have been refined over three generations
- Customer-Centric — Ensuring that every customer — whether ordering from Chennai or from across the world — receives exceptional quality, honest service and furniture that brings joy and beauty to their home
His goal is to continue expanding Vivek Associates' reach — bringing the beauty and quality of traditional South Indian handcrafted wooden furniture to more homes across India and around the world — while never compromising on the craftsmanship and values that have defined the business for three generations.
Online Presence
- Website — vivekassociates.co.in
- Instagram — vivekassociates_swing
- YouTube — Vivek Associates
- LinkedIn — Vivek Associates