Dr. Gudipati Srinivasa Rao

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Dr. Gudipati Srinivasa Rao

Associate Professor of Commerce
Born 23 April 1975
Residence Visakhapatnam, Andhra Pradesh, India
Nationality Indian
Other names GSR
Education Ph.D. (Finance), Ph.D. (Marketing), MBA (HRM), M.Com, B.Com, PGDCA
Occupation Associate Professor of Commerce, Finance & Marketing Expert, Certified Financial PlannerCM
Employer Dr. V.S. Krishna Government Degree & P.G. College, Visakhapatnam
Known for Certified Financial PlannerCM, SEBI SMART Trainer, ISO Certified Lead Auditor, 21+ Books, 22+ Research Articles
Awards State Best Teacher Award 2022, Best Commerce Teacher of the Year 2022, Eminent Alumni Award
Spouse Married
Website drgudipatisrinivasarao.com

Dr. Gudipati Srinivasa Rao is an Indian academic, scholar, and finance & marketing expert serving as an Associate Professor of Commerce. He holds dual doctorates — a Ph.D. in Finance and a Ph.D. in Marketing — and has more than 25 years of teaching and professional experience. He is recognized as a Certified Financial PlannerCM, SEBI SMART Trainer, ISO Certified Lead Auditor, and National Stock Exchange Certified Market Professional. He was honoured with the State Best Teacher Award 2022 by the Government of Andhra Pradesh.

Early Life

Dr. Gudipati Srinivasa Rao was born on 23 April 1975. He is based in Visakhapatnam, Andhra Pradesh, India, and is fluent in English, Telugu, and Hindi.

Education

Dr. Rao holds an extensive academic background, including:

  • Ph.D. (Marketing) – Andhra University, 2024
  • Ph.D. (Finance) – Sri Satya Sai University of Technology & Medical Sciences, Sehore, Madhya Pradesh, 2021
  • Master of Business Administration (MBA – HRM) – Andhra University, 2021–2023, First Class
  • Master of Commerce (M.Com, Accounting Specialization) – Andhra University, 1996–1998, First Class
  • Bachelor of Commerce (B.Com) – Andhra University, 1993–1996, First Class
  • Post Graduate Diploma in Computer Applications (PGDCA) – PCE, 1999, A Grade

He additionally holds professional certifications including Certified Financial PlannerCM from the Financial Planning Standards Board India (FPSB, 2010), NCMP National Stock Exchange Certified Market Professional Level-V (2012), NSE Certified Derivatives Pro (2013), a Diploma in Business Finance (DBF) from ICFAI University (2012), an LII Licentiate from the Indian Institute of Insurance (2012), and qualified the UGC National Eligibility Test (NET) in Commerce (2012) and the State Level Eligibility Test (SLET) in Commerce (1999).

Career

Dr. Rao's academic and professional career spans over 25 years across multiple institutions:

  • 2021–present – Assistant/Associate Professor of Commerce, Dr. V.S. Krishna Government Degree & P.G. College (A), Visakhapatnam; serving as BBA Coordinator, JKC Coordinator, Institution Innovation Council (IIC) Coordinator, APSSDC Coordinator, SWAYAM-NPTEL Local Chapter Coordinator, and Media Centre Coordinator.
  • 2015–2021 – Head of the Department of Commerce, Government Degree & P.G. College, Narsipatnam.
  • 2011–2015 – Head of the Department of Commerce, Government Degree College, Ichapuram, Srikakulam.
  • 2010–2011 – Branch Manager & CFP Trainer, Financial Planning Academy, Visakhapatnam.
  • 2009–2010 – Assistant Professor in Accounting and Finance, Mekelle University, East Africa.
  • 2008–2009 – Faculty of Finance, ICFAI National College (INC), Visakhapatnam, where he trained over 300 management students and prepared 50 students for the NCFM examination.
  • 2000–2007 – Head of the Department of Commerce & Management, Aditya Degree College & PG College, Kakinada, teaching accounting and finance to over 5,000 graduate and postgraduate students.
  • 1998–2000 – Lecturer in Commerce, BVK College, Visakhapatnam.

He has also served as a Programme Officer for the National Service Scheme (NSS), receiving recognition as Best NSS Program Officer for his work in social responsibility camps.

Areas of Expertise

Dr. Rao's areas of expertise include Financial Accounting, Corporate Accounting, Cost & Management Accounting, Income Tax, Goods and Services Tax (GST), Entrepreneurship, Financial Planning, Risk Management, Stock Market, Security Analysis, Portfolio Management, Financial Management, Wealth Management, and Commodity Derivatives.

Publications

Dr. Rao has authored or co-authored 21+ books and more than 22 research articles published in national and international journals. Notable books include:

  • Commerce (Board of Intermediate Education, Telugu and Sanskrit Academy, 2026)
  • Accountancy (Board of Intermediate Education, 2026)
  • Applications of AI in Commerce, Business and Management (Divya Lakshmi Publishers, 2026)
  • Leadership Management (Bluepen International Publisher, 2025)
  • Mastering Financial Services Marketing (Blue Duck Publications, 2025)
  • A Journey of Entrepreneurship (Commissionerate of Collegiate Education, Andhra Pradesh, 2024)
  • Marketing of Financial Products (Blue Duck Publications, 2024)
  • Stock Market (Instant Publication, 2023)
  • Fundamentals of Commerce (Himalaya Publishing House, 2023)
  • Modern Marketing Principles and Practices (Scientific International Publishing House, 2023)
  • Logistics and Supply Chain Management (Commissionerate of Collegiate Education, Andhra Pradesh, 2022)
  • Insurance Promotion (Commissionerate of Collegiate Education, Andhra Pradesh, 2022)
  • Advanced Corporate Accounting (Himalaya Publications, 2022)
  • Personal Financial Planning (Lulu Publications, United States, 2021)

His research articles have appeared in journals such as the Journal of Emerging Technologies and Innovative Research (JETIR), the International Journal for Multidisciplinary Research (IJFMR), the International Journal of Management, and the Scopus-indexed European Chemical Bulletin, covering topics including digital marketing, artificial intelligence in supply chains, financial planning, mutual funds, GST, and behavioural finance.

Editorial and Academic Contributions

Dr. Rao serves as:

  • Associate Editor, SVLN GDC Multidisciplinary Journal
  • Editorial Board Member of the International Journal of Finance, Economics and Management Studies (IJFEMS), the International Journal of Accounting and Financial Management Research and Development (IJAFMRD), the International Journal of Economics, Finance and Business Management Studies (IJEEFBM), and the International Journal of Stock and Forex Trading (IJSFT)
  • Reviewer for JETIR, IJFMR, and the International Journal of Innovative Research in Technology (IJIRT)
  • Academic Counsellor for Indira Gandhi National Open University (IGNOU)
  • Board of Studies (BoS) Member, Department of Commerce and Management Studies, Andhra University

Awards and Recognition

  • State Best Teacher Award – 2022, presented by Andhra Pradesh Chief Minister Y. S. Jagan Mohan Reddy
  • Best Commerce Teacher of the Year – 2022 under the Ideal Teaching Award Programme (ITAP)
  • Best Teacher – 2021 (Zonal Level)
  • Eminent Alumni Award, Department of Commerce and Management Studies, Andhra University
  • State 3rd Rank, APPSC Degree College Lecturers Recruitment Examination, 2011
  • State 3rd Position, UGC-NET Commerce, 2012
  • All India First Rank, Ph.D. Entrance Examination, Pondicherry University, 2012
  • Best NSS Program Officer for outstanding work in social responsibility camps

Other Roles and Recognitions

Dr. Rao has been empanelled as a Securities Market Trainer (SMART) by SEBI and as a Trainer under the National Institute of Securities Markets (NISM) and the National Centre for Financial Education (NCFE). He is a certified ISO Lead Auditor for Quality Management Systems and has served as a Translator for the Institute of Chartered Accountants of India (ICAI) and for IGNOU's GST study material. He has been nominated as a Subject Expert by multiple Andhra Pradesh government education bodies, including APSCHE and the Board of Intermediate Education, and has served as a Jury Member for hackathons including the Amaravati Quantum Valley Hackathon 2025 and the AI Hackathon for Government Degree Colleges (2026).

Personal Life

Dr. Gudipati Srinivasa Rao is married and resides in Visakhapatnam, Andhra Pradesh. His hobbies include playing chess and writing Telugu poetry.

Online Presence

See Also

References

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